Why did Rackspace acquire Cloudkick?
From the beginning, Cloudkick has been obsessed with making life easier for system administrators as they deploy and manage infrastructure and applications on the cloud. In a short time, they established their position as one of the most advanced business-to-business focused start-ups in the cloud computing space and the system administrators tools they provide are recognized as best in the market. As Rackspace continues help customers manage their move to the cloud, Cloudkick will play an important role in improving the Fanatical Support® Rackspace already offers its customers. Rackspace’s mission is to be recognized as one of the world’s great service companies and we believe Cloudkick aligns very well with this mission.
https://www.cloudkick.com/acquisition-faq